Balenciaga Spring 2021

I had serious issues with Demna Gvasalia when he was doing Vetements. Or with the brand in general, I guess. It started amazing but then things like the DHL shirt made me want to vomit or to quote The Fashion Law “at some point, however, that appeal was overtaken by what feels to me like cheap, media-oriented trickery”. I think Vetements is dead. Even if it’s still around.

But I am not stuck in my ways and I think that the recent Balenciaga collection is brilliant. lovely. genius. (okay, not genius: I was just on a roll of fashion-y things to say.) Point is I like it. Alot. The oversized silhouettes are signature Gvasalia but I am also happy that, to quote the press release: 93.5% of the plain materials in this collection are either certified sustainable or upcycled. 100% of the print bases have sustainable certifications. This is important. It’s important that “high” fashion is being openly responsible.

And the video? We can’t stop watching it.

“Ten years from now, everything in fashion will be sustainable. No discussion, right? I think we will be reusing the clothes we have. Time makes things beautiful. I heard a quote from Martin Margiela when I was working there, about the value of ‘the trace of time’ in clothes. That touched me deeply. We keep clothes like that to death. I mean, I have a hoodie that’s 15 years old. It’s bleached out and has holes in it. But I cannot throw that away. So, I thought: In the year 2030, how will your favorite things look, aged and destroyed?”

— Demna Gvasalia in convo with Sarah Mower