Best For: Sustainable technical outdoor wear
Patagonia, established in 1973 by Yvon Chouinard, is an outdoor apparel brand renowned for its steadfast commitment to environmental and social responsibility. The company’s mission statement, “We’re in business to save our home planet,” reflects its dedication to sustainability and conservation efforts. Patagonia has consistently been at the forefront of integrating environmental activism with commercial success, setting a benchmark for ethical business practices.
Patagonia offers a wide range of outdoor clothing for men, women, and children, designed for durability, performance, and environmental responsibility. From technical waterproof shells and insulated jackets to organic cotton tees and fleece pullovers, their pieces cater to adventurers, athletes, and everyday consumers who value high-quality gear with a lower environmental impact. The brand also operates Patagonia Worn Wear, a secondhand clothing platform that encourages circular fashion by reselling repaired and pre-loved Patagonia products.
Beyond apparel, Patagonia continues to push sustainability forward by expanding into other areas, such as Patagonia Provisions, its sustainable food line that promotes regenerative agriculture. Whether it’s through pioneering recycled materials, advocating for climate justice, or challenging industry norms, Patagonia remains a leader in responsible business and environmental stewardship.
Key Points We Love
- Sustainable Materials: Uses organic cotton, recycled polyester, hemp, and regenerative wool in their products.
- Worn Wear Program: Encourages extending the life of their products by promoting repair, resale, and recycling of garments.
- Activism: Donates 1% of sales to grassroots environmental organizations and actively campaigns for climate and social justice.
- Fair Trade Certified™: Many products are Fair Trade Certified™, ensuring ethical production practices.
- Option to sort by “Made Without PFAs”: PFAs aka “Forever Chemicals” are often used in outerwear to enhance waterproofing and “performance”. But are highly damaging to our health and environment so best to be avoided.
- Provisions: They now also sell food! We love that they’re always trying to do better for the environment.
Categories and Size Range
- Categories: Outerwear, activewear, swimwear, accessories, and gear.
- Size Range: Men’s, women’s, and kids’ sizes XXS–XXL (varies by category).
