Craft Over Hype: Meryll Rogge Wins the 2025 ANDAM Grand Prize

–Katya Moorman

Meryll Rogge with models

Meryll Rogge—the quietly subversive designer known for her nostalgic silhouettes and deft upcycling—has won the 2025 ANDAM Grand Prize, taking home €300,000 and a year-long mentorship with LVMH’s Sidney Toledano.

We aim to make garments that are really going to be worn on a daily basis—and keep on inspiring people on a creative level.

I’ve been following Meryll since she was a finalist for the Woolmark Prize last year. Based in Belgium, her background includes seven years working with Marc Jacobs as well as time as head of womenswear at Dries Van Noten—credentials that show in her mix of polish and off-kilter charm.

Since launching her namesake label in 2020, Rogge has been redefining luxury through small-batch production, utilizing deadstock materials and vintage textiles. Her collections feel like treasure hunts through time—reworked menswear, felted wool coats, jackets that once lived as blankets. It’s a romantic, slow approach to fashion that quietly challenges the industry’s obsession with newness and scale.

And the results? Quirky, fun clothes made to appeal to women—not to create some male fantasy of them. More Man Repeller than Kardashian. Her fans include some of my personal favorites, like Dua Lipa and Chloë Sevigny.

“We’re at the moment a team of only women, and we wear our clothes every day,” she told Vogue’s Laird Borrelli-Persson recently.

Below are a few favorite looks from various collections

photos courtesy Meryll Rogge


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