LA based FRAME Denim launched themselves with a skinny jean that appealed to their ‘models off duty’ friends like Miranda Kerr and Karlie Kloss. But this premium denim brand states “true luxury is sustainable” and that modern luxury is about more than looking good. They prioritize sustainable fabrics that enhance fit, form, and function. With each season’s release they are reinventing the way the industry makes jeans.
The latest evolution is Pure by FRAME. A denim line that uses 98% less water in the wash process. Using a biodegradable denim fabric FRAME is paving the way for new explorations in making denim products. This collection features 10 pieces manufactured by Saitex USA which is known to be one of the cleanest denim manufacturers in the world. Everything down to the hang tags are sustainable, using recycled paper to eliminate the use of disposable tags.
Utilizing a traditional method denim uses 80 liters of water per garment! Pure is created with a closed system only requiring 1.25 liters of water that is also 98% recycled and 2% evaporated and repurposed.
FRAME follows the “Four Pillars of Responsible Washing” when it comes to washing their denim. The steps include no bleach, no potassium permanganate, no stone-washing, and the use of cutting edge machinery to do away with traditional production techniques.
Pure is available to shop now on FRAME’s website This collection consists of unique staple denim pieces that will live in your closet for years to come.
Here are a few of our favorite pieces from the Pure Collection
Le Slouch Utility Blackwater
This piece is the perfect pant to achieve the model off duty look. Its rustic appearance allows you to be flexible in how you choose to style it. Pair it with a crop top, a t-shirt, a sweat-shirt, whatever you want really!
Le Slouch Bermuda
A pair of shorts to last you through many summer seasons. Bermuda style shorts are back and we’re loving them! The rips in these shorts are beautifully done and expose the perfect amount of skin.
These overalls come in two colors and can be styled in so many different ways. Keep both buttons on for a farmers look, unbutton one side for a laid back casual look, unbutton both sides and let the top half hang. These overalls really are classic!
These were just a few pieces from the Pure collection. The versatility and classic staples featured in this collection are a great way to buy a denim piece that is biodegradable and will last in your closet. FRAME did a great job of creating a collection of key pieces that have unique detailing to them.