SHOP COLLECTIVE
105 Broadway, Brooklyn, NY
Monday-Saturday 12pm-6pm
Step inside SHOP COLLECTIVE and you’ll find a space that feels both thoughtful and alive—bright and spare, with clean lines that let each piece breathe. It’s minimalist without being cold, inviting without being cluttered. Located on Broadway in Williamsburg, the shop is home to a collection of independent, women-led brands, each with its own point of view—but united by a shared ethos of intentionality, craftsmanship, and community.
The idea began informally, when Kate Huling of Marlow Goods, Chloe Bernbach of MAEMAE, and herbalist Lisa Kim started hosting pop-ups in Kate’s home and at the Marlow restaurants. They invited other like-minded brands to join them for intimate, two-day gatherings that quickly became something more. By 2022, it was clear they had outgrown these temporary spaces and began looking for more permanent roots. They reached out to other designers and makers to join them in creating a brick-and-mortar home for what would become SHOP COLLECTIVE. Today, each designer has a section of the store and takes turns working the space, blurring the lines between boutique, showroom, and studio.
“People love this shop because we emphasize community,” says artist and designer Rebecca Chamberlain. “We’ve had talks in here, book releases…we’re embedded in the community because we’re all from this neighborhood.” That sense of rootedness shows: whether you come in looking for something specific or just to browse, you’re stepping into a space shaped by connection, creativity, and care.
Read on to learn more
Kate Huling | Marlow Goods
What’s the story behind your brand, and what drew you to be part of this collective?
My brand came in 2008 out of a desire to create a product out of the leather and wool from the local and grass fed animal sourcing that we do for our restaurants. I started the collective because after four different retail experiences in Brooklyn and NYC, I saw collective businesses as the solution to the recurring problems I had faced.
How does being part of SHOP COLLECTIVE impact your relationship with customers or your creative process?
Being a part of the collective frees up my whole life to create, to be present for my family, to be present to do activism work here in the city and to be present to my restaurant work. Before I would be working in the shop every day – now I work in the shop a day or two! It’s a miracle.
What’s one piece in your current collection you’re excited about—and why?
I love the Pacific Cross Body Bag. It’s made with local, Massachusetts, chestnut tanned leather, it’s sewn locally, and it fits everything that I need close at hand. The design feels like the real culmination of my 27 years of leather work.
Rebecca Chamberlain | Chamberlain R E G E N E R A T E D
What’s the story behind your brand, and what drew you to be part of this collective?
After a brief partnership with an existing vintage business, during the intense years of the pandemic, I worked intimately with vintage garments. I fell in love with sewing again and began playing with some of my favorite categories of garments like mens suiting, denim and military garb.
I found a production partner (for disassembling and stitching garments) in a non profit called Custom Collaborative. The final ingredient was the collective model of brick and mortar shop ownership. Luckily, I was invited in as a brand after a week popping up in the Williamsburg space.
How does being part of SHOP COLLECTIVE impact your relationship with customers or your creative process?
Shop Collective acts as a showroom/gallery/ workshop. It’s a pleasure to have appointments in the space.
Often other members of the collective are there and each of the brands’ products interconnect, play off each other and spark genuine conversations with people visiting the space.
What’s one piece in your current collection you’re excited about—and why?
I love the new deconstructed blazers. These pieces are as fun to dismantle as to re-shape and they suit so many shapes and sizes. Many of the most recent REGENERATED pieces are made from goods donated from estates. This has been an unexpected, truly regenerative part of this line.
Frida Kamau | Soko Africanus
What’s the story behind your brand, and what drew you to be part of this collective?
I first came to the collective for a pop-up 3 years ago, at the invitation of my friend Kim from Totem Home and really loved the energy and shared the aspirations of the members at the time. I happened to reach out to Kate later on a personal matter, and she invited me to join the Collective.
I started Soko Africanus with a desire to preserve traditional craft techniques from Kenya, and to create sustainable income for the local artisans, particularly women-run collectives and underserved communities who produce our goods.
Working with natural, locally available or recycled materials and contemporary design principles,we’ve created a range of products including hand-loomed textiles, art, decor, jewelry, and unique antique objects.
How does being part of SHOP COLLECTIVE impact your relationship with customers or your creative process? Being part of the collective has allowed me to steadily grow my business, meet lots of interesting women, and get direct feedback about our products from customers.
What’s one piece in your current collection you’re excited about—and why? I’m very excited abut the new textiles we have coming out this year, including some organic merino wool rugs.
Lisa Kim | Lisa Kim
What’s the story behind your brand, and what drew you to be part of this collective? You’ve already heard the story about how I started the collective with Kate via popups at her home and businesses. Those popups were actually at the start of my business. We have always talked about opening a shop together.
I saw a brick and mortar with the Shop Collective as a better business model, the future shop model, where we support each other’s brands and temper the cost of rent. Everything in our country is about making it on your own, being in competition, starting your own biz, owning your own house, etc. Why can’t we be in it together and support each other’s brands and allow flexibility to spend time with your family, go on that vacation, and not do the daily slog and stress about making rent and being in your shop 6 days a week by yourself?
My practice started because I wanted to reacquaint people with the power of plants, and bring that ancestry back into people’s everyday lives and rituals. It is a relationship that I constantly learn and grow in. We have lost so much connection from ourselves with each other and with the natural environment. I believe those connections will help with so much unwellness, physically, mentally and spiritually.
How does being part of SHOP COLLECTIVE impact your relationship with customers or your creative process? Being an herbalist is about connection and community. Giving to community with what I learn from plants and being part of a community. The Shop Collective is a space that reflects that. At the collective, I can have simple exchanges with walk-ins / shoppers. For example, if someone mentions having trouble sleeping or a specific skin condition, we can take it a step further—either by booking a one-on-one session or I can offer them some guidance to take home, so they have a starting point.Kind of like the village herbalist.
What’s something in your current collection you’re excited about—and why? Right now I am excited about the shift into spring– the new buds, blossoms and energy coming out of the cold winter. I formulated an allergy tea that builds up the immune system and addresses relief from those sneezy runny conditions so the season can be enjoyed by more people.
Chloe Bernbach | MAEMAE
What’s the story behind your brand, and what drew you to be part of this collective?
MAEMAE is a micro collection of ready-to-wear clothing and upcycled vintage linens and textiles. I’ve worked in the fashion industry for over 20 years as a designer, pattern maker, seamstress, and stylist. In my ready-to-wear collection, I make only a few pieces in each fabric and size, aiming to meet the needs of my clients without creating waste.
I believe style is individual, and we should all feel completely ourselves in the special pieces we wear. I’m obsessed with vintage quilts, fabrics, blankets, and clothing—I remake and repurpose these into one-of-a-kind pieces that support the ready-to-wear line.
During the pandemic, I was working alone at home and selling most pieces online. As things began to reopen and small gatherings returned, Kate Huling of Marlow Goods, Lisa Kim, and I started hosting pop-ups. We’d invite other makers to cross-pollinate our communities and connect with like-minded, responsible consumers.
How does being part of SHOP COLLECTIVE impact your relationship with customers or your creative process? Being part of Shop Collective is wonderful. Getting to spend time and share space with other artists who are equally as driven by a sense of responsible creativity is so inspirational. Being able to bring in my own clients To see and try on new pieces, and to introduce them to the other collections and broaden in our community-it’s really rewarding.
What’s one piece in your current collection you’re excited about—and why? The lace top is one of my favorite pieces right now. It is made from cotton lace with a ribbed cuff and waistband. It’s a great layering piece that can be worn practically nude with maybe just a sheer bra or with a tank top or slip underneath and is both cooling and cozy. The lace top is year-round, and it can be dressed up very casually really easily.
In addition to the curated collection of brands, longtime Williamsburg stylist Jennipher Van Bogart offers her signature dry-cutting technique by appointment at SHOP COLLECTIVE, further deepening the spirit of community within the space.
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