For the first time in a physical space, the Maiden Name salon debuted their ready-to-wear and objects together. This shop is not just a clothing store, but also a curated space of art and design. Their SS22 womenswear collection is an expansion of their first FW21 assortment of easy-to-wear separates and dresses, which together provide an entire shopping experience worth checking out–they prove feeling the fabrics and trying on a garment before purchasing it IS worth the effort. Head to 22 Ludlow Street– open through September 30th– to feel/wear/admire the playfully contemporary retro styles for yourself.
Founded in the spring of 2019 by Alix Freireich and David Lê, Maiden Name –the clothing line–consists of contemporary women’s apparel made from local, upcycled or deadstock materials. The lean production run mitigates waste and also allows Alix and David to get to know the people with whom they work across their entire supply chain on an individual level. Entirely designed and produced in New York, the ready-to-wear is also available on the brand’s website and SSENSE.com.
Overall, Maiden Name aims to dismantle the hierarchies between art, design and fashion while gathering works from creatives such as Bode, Shane Gabier, Kern Samuel, Paul Arnhold, Laura Welker, Tihngs and many more. Each curated object is handcrafted and one-of-a-kind, underlining the personal touch and thoughtful dedication that is the hallmark of the brand.