Iconic British fashion designer Vivienne Westwood is known for bringing a timeless sense of punk and glamor into the fashion world, and her new 21/22 collaboration with her husband Andreas Kronthaler is no different. Inspired by My Fair Lady, the short film showing off this collection is entitled ‘Mayfair Lady,’ and was shot in Mayfair in the city of Westminster.
The film featured Westwood and Kronthaler themselves, as well as singer Caroline Polachek and choreographer Malik Sharpe, as reimaginations of My Fair Lady characters. The four sang and recited parts of songs from the musical, while effortlessly showing off the garments.
When asked by British Vogue what the inspiration was for the film and how it tied in with the collection and My Fair Lady, Westwood shared, “We put our newly decorated shop at 6 Davies Street, Mayfair, at the heart of our presentation. The original play by George Bernard Shaw was called Pygmalion (1913), named after the Greek sculptor who fell in love with the perfect beauty he had formed, and then the raw material came to life.”
‘Mayfair Lady’ as a whole had a classic Westwood feel to it, with an underlying theme of joyful love. Several of the pieces were upcycled, and some were even designed around how much of a certain fabric was available. Kronthaler mentioned he and Westwood’s mantra when it comes to sustainable practices in fashion: “Buy less, choose well, and make it last. Cut down on clothes production. Only couture is really sustainable and sold at true cost.”
Ranging from florals and bright colors to dark grays and blacks, the collection shows Westwood and Kronthaler’s sweet expression of their love. A few standout pieces include a structured floral dress with a matching headpiece, several dark-colored coats, and long gray skirt paired with an orange fitted top.