Just in time for NYFW, NO KILL is thrilled to share vegan shoe brand VEERAH’S FW ’23 Campaign starring our Fashion editor and Astrologer, Francesca Vuillemin who modeled, styled and creatively directed the shoot.
NO KILL: How did the campaign come about & what was the premise of the shoot?
FV: Having had the pleasure of working with VEERAH’s FOUNDER & CHIEF WARRIOR, Stacey Chang on various projects spanning 3 years allowed us to establish a solid rapport. When the phone rang and VEERAH’s CHIEF BRAND WARRIOR, Kyung Lee asked me to do the shoot I immediately said ‘YES!’. From there I created the mood board, presented it to the team and then James Song did his camera magic on set; transforming the vision into a reality!
NO KILL: We love how you took sustainable and female founded brands to another level, from the jewelry by Elizabeth Moore to the ultra stylish wardrobe by Italian designer Chiara Boni. Tell us more about the accessories, wardrobe and those locations?
FV: The idea behind styling the FW’23 campaign of the Hedy was to make the statement that beauty and comfort are synonymous with true sustainable luxury. I also wanted to celebrate women in design (Elizabeth Moore & Chiara Boni) who inspire us to build a beautiful vision of the future that supports the next generation to rise with them.
From Dumbo’s One Hotel to the steps of the MET MUSEUM to the environs of Tribeca, the location played an integral part in the campaign. My vision was for these images to showcase the versatility and comfort of the Hedy that empowers you to be your own icon while being sustainably chic!”
FOUNDER STACEY CHANG’S INSPIRATION BEHIND ‘HEDY’
I think about both style and sustainability with every silhouette we design. The Hedy has the classic block-heel city boot silhouette that everyone hunts for every Fall season that can easily be dressed up or down depending on your mood, but we craft ours with a supple and breathable vegan leather, an eco-friendly Tencel lining and algae-foam insoles that matches up to our sustainable values.
VEERAH is truly made for women killin’ it with kindness and collectively being a positive force in society with the choices they make in fashion and their overall lifestyle.
Stacey, Founder & Chief Warrior
By 2014, Stacey Chang knew fashion could be cruelty-free and beautiful shoes could be made sustainably. When searches for designer vegan shoes only turned up crocs, birks and canvas sneakers, she was surprised by the lack of options for stylish non-leather dress shoes. It was clear designer footwear needed a reboot.
After spending time studying shoemaking construction in Italy and researching both manufacturing and sourcing companies across Europe and Asia, she found partners who were aligned with her vision. More committed than ever to create beautiful, ethically designed shoes that today’s mega-tasking and eco-conscious women would love, she launched VEERAH in 2016.
VEERAH + STACEY CHANG @Veerahofficial
PHOTOGRAPHER James Song JsongPhotography + @songer122
CREATIVE DIRECTION, STYLING & MODEL Francesca Vuillemin @Francescamv
Chiara Boni @ChiaraBoniLaPetiteRobe.
Elizabeth Moore @ElizabethMooreNYC
Jody Morlock @JodyMorlock
Dumbo/ 1 Hotel @1hotel
Metropolitan Museum @metmuseum
***Vintage Glass– Crystal glass from the 1950’s (Francesca’s own)