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G is for Gucci and Gucci is for me…

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“G” is for Gucci

and Gucci is for me…

Glamour. Drama. Opulence. Pinnacle of Italian craftsmanship. Those are a few of the global identities that the house of Gucci is synonymous with. Ever since its beginning as an Italian boutique selling leather crafts in 1921 to today’s androgynous extravagance with a penchant for theatrical romance, the brand remains a symbol of prestige. And now a century of Gucci’s reign is set to take the fashion world by storm in a film by acclaimed director, Ridley Scott.

A star-studded cast, featuring Lady Gaga, Al Pacino and Adam Driver, are sure to create a buzz, but what truly keeps us anticipating for the November release of the biopic is the brand’s story itself: “A sensational story of Murder, Madness, Glamour, and Greed”! Funny, tragic, kitschy, a soap wrapped in high fashion – who could ask for anything more?

House of Gucci Film Posters Featuring Lady Gaga, Adam Driver, Jared Leto, Al Pacino, Jeremy Irons

House of Gucci Film Posters Featuring Lady Gaga, Adam Driver, Jared Leto, Al Pacino, Jeremy Irons

 But soap opera antics aside, among other high-fashion houses, Gucci has become one of the most transparent and forward-thinking in its implementation of environmentally conscious policies. As part of the Kering Group since 1999, Gucci has actively neutralized its carbon emissions. In its first Equilibrium Impact Report, the megabrand firmly states its sound principles and achievements to date while continuing to strive for diversity, inclusivity while mitigating negative environmental impacts. The report highlights Gucci’s success in cutting down its carbon footprint by 40 per cent compared to 2015, reaching its target 4 years earlier than the original goal, 2025. Relative to its growth, the brand’s greenhouse gas emissions have been reduced by half.

Being the most recognized brand among Gen Z buyers – the demographic most concerned with brands’ ethics, Gucci surely does not take their position lightly while pioneering with other eco initiatives. The fashion powerhouse’s Nature-Positive Climate Strategy demonstrates their efforts in protecting and restoring nature, such as incentivizing regenerative agriculture among farmers. Gucci also is experimenting with circularity, as shown in its launch of Gucci Off The Grid, a first ever entirely sustainable collection, consisting of only recycled, organic, bio-based and sustainably sourced materials. The house also claims to have been using 100% recycled nylon materials since 2016, synthetic fur, and wool traced from non-mulesed sheep.

 What we learned about Gucci’s philosophy when imagining a full-fledged eco-responsible future for a superscale brand is the collective impact of planning, and fulfilling one good policy at a time. The initiatives undertaken are truly what stabilized Gucci’s strong brand image through all the shifts in demand pre and post-pandemic.

 With a rich heritage and an encompassing influence in fashion, culture, and now cinematography, the house of Gucci is the go-to destination for high-quality investments. Between a shoddily made garment from a fast fashion company and a Gucci piece that’s going to last a lifetime, is there really a choice? We invite you to shop our curated pre-owned Gucci goods, for half the price and zero carbon footprint. Explore No Kill’s edition of the most iconic Gucci pieces – the instantly recognizable, most Gucci of Gucci, or “Guccisissima”, as they’d like to say it in Italian.

The Gucci Bags

Back in the 20th century, the brand first earned its name thanks to the popularity of their initial products: leather suitcases, luggage, and horse-riding satchels for the contemporary aristocrat. Till now, the meticulous craftsmanship of Gucci’s bags has been unrivaled. Gucci’s bags are some of the most covetable items in the fashion world, and the house is also the first one to invent the ‘Gucci It-bag’, aka the best-selling, most popular bag of it all. It’s safe to say that each bag that Gucci launches instantly becomes iconic and highly sought after. We’ve picked some of the most instantly recognizable bag from the Gucci archive for you, all from our favorite online consignments:

the Gucci canvas

The nude and brown monogram canvas, with two interlocking G’s honoring the founder of the house, Guccio Gucci, has become international code for high-class. First used as a smart alternative to the lack of leather supply post World War II, the tan canvas, with its interconnecting diamond pattern coat has held the spirit of Gucci innovation for almost a century.


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the Marmont

A flap bag that can be worn cross-body. Its intersection between luxe, romanticism and functionality, with iconic gold-toned hardware in the chain and the Double G clasp, placed on top of the quilted matelassé chevron leather, is what makes it such a popular choice for decades.


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the Horsebit

The metal horsebit, inspired by the first luxuries made for the social elites’ horse-riding pastime, is one of the most widely recognized Gucci accents. The 1955 shoulder bag carries tradition and heritage since the founding days of the fashion house.


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the Soho Disco

The youngest bag in the list, launched in 2014, gathered mass success thanks to its ultimate monochrome wearability and compact size that well masks a roomy interior, with oversized embossed double G.


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the Jackie

The story of the Jackie Bag dated back to when Jacqueline Kennedy was seen carrying the most easy-going, effortlessly chic leather shoulder bag at that time, one that was then quickly well sought after.



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Gucci Belts

Another cult item of the house of Gucci is their leather belts. Arguably Gucci’s most popular accessory, the metal Double G buckle has been seen on so many outfits from the red carpet to the streets, bolstering the brand’s identity more than any other fashion item ever could.


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Gucci Silk Scarves

Gucci’s silk scarves are some of the most antique items of the house, dating back to the 1920s. They are not expensive compared to other leather goods, but they are enriched with brand history and mythologies. The reemergence of the scarf on numerous 2021 runways should give you more than plenty of ways to style these artful pieces.

Gucci Flora

In 1966, the Flora scarf print was designed for Grace Kelly when she was Princess of Monaco. Ever since its first private tailoring, the floral pattern has become one of the brand’s most memorable prints, a symbol for Italian romance in alignment with Gucci’s eclectic, almost kitsch-like aesthetics.


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Logomania

Accent-mania, to be exact. From the famous tri-color Kingsnake –an emblem of wisdom and power, to the signature Double G, or just simply the distinguish racing green-red-green ribbon, there’s at least one Gucci accent for you to indulge.



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Gucci Loafers

The first pair of Gucci loafers, launched in 1953, was a design for the equestrian lifestyle that Gucci is commonly associated with. Today, the horsebit embellished flat shoes can still be spotted among fashion enthusiasts, now adapted into many versions, namely the additions of heels and faux fur.



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We hope you enjoyed our round up of Gucci accessories. Of course, there’s only one of each item listed so when it’s gone it’s gone for good –but there are other options on these sites as well. And check out our other article on where to find pre-loved luxury items and begin to build your collection!

–Jacqueline Pham


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