Iconic Style: Teddy Girls
Badass postwar Brits
When we learned that Maria Grazia Chiuri, creative director of Dior, was in part inspired by the Teddy Girls for her fall 2019 presentation we decided to see what she was talking about - and, no it has nothing to do with a bear! Turns out the Teddy Girls were part of a distinctly British youth subculture that came about after World War two. It was influenced both by Edwardian style and the advent of rock and roll.
Defiantly gender neutral, Teddy Girls favored cuffed pants, tailored jackets and elegant clutch bags. Their style wasn’t just for aesthetics but was a way to reject the austerity of the post-war society they were living in. The girls in these photos are just 14 - 16 years old and many had quit school to work in factories and offices. Their style underscored their independence.