Okay confession: Posh Spice was my favorite. Even though she never, ever smiled.
Next confession: that didn’t stop me from rolling my eyes when former Spice Girl now wed to a soccer (or as the rest of the world says football) star decided to start her own fashion label. But props to her it has become a success and she has become a real player in the fashion industry.
Final confession: I am really excited to learn that Victoria Beckham has recently teamed up with The Woolmark Company. It will be the brand’s first end-to-end fully traceable wool fashion collection. And it will include children’s sweaters. The capsule has been created in Pescara, Italy, from 100 per cent natural, renewable and biodegradable Merino wool, which is fully traceable to just five Australian woolgrowers.
The styles have colorblocking, intarsia detailing and contrast stripes, while colors have been made using a plant-based, natural dye process, and the only technology certified by The Woolmark Company so there are no chemicals involved in the process whatsoever.
Having read Maxine Bedat’s book Unraveled (required reading here at No Kill Mag) which shines such a light on the way the fashion industry exploits and pollutes, it’s so important when brands that aren’t known for sustainability start working in ways that truly are –even if it begins with simple capsule collections. Sidenote: this is not the same as fast fashion brands having a little “eco” or “green” collection when they continue to massively overproduce because they are doing way way WAY more harm than good overall. Th
Another positive initiative from Posh Spice has been a collaboration with The Outnet using existing fabrics from the Victoria Beckham archive.
We hope that these moves are just the beginning of Victoria Beckham’s journey towards fashion that is good for people and the planet. Because you know…that’s what “we really really want!”