Rosina~Mae takes you from the beach, to the street, to the party.
We’ve been a fan of Rosie for awhile here at No Kill Mag so were thrilled when she invited us to the recent NY Swim show to see her latest collection.
“Fragments” S/S 2023 consisted of Rosie digging into her brand archives… using fragments from previous collections. Whether that meant reworking original Rosina~Mae patterns or mixing in fabric remnants from past collections, building up a body of work is important to Rosie. In fact each Rosina~Mae collection builds upon previous ones.
During the pandemic Rosie pivoted from designing swimwear to also focusing on her textile art… all whilst keeping the environment in mind. She also diligently made really unique face masks which appeared in various larger fashion publications. Many of the small scraps & remnants used in “Fragments” are from previous collections… and some are also obtained from Fab Scrap & various thrift stores. Econyl®️ (a recycled polyamide made from fishnets) also appears in various swim pieces. All of the experimental textile art overlays are hand draped and hand sewn by Rosie. Techno music, the anti-war movement, and DIY was an inspiration this season. Many of the pieces have grommet and safety pin details if you take a closer look. Rosie decided to wear one of the tops to the beach and she linked her reusable mug to her top with the saftey pin. It’s functional and becomes more than just swimwear.
NY Swim week was a milestone since it marked the brand’s return to the runway after a 3+ year break from NYFW. Rosie’s longtime friend and Sports Illustrated cover model, Leyna Bloom opened the show! She had been there since the first Rosina~Mae fashion showcase in ‘09. A reunion on the runway which turned into a dance party, is how Rosie likes her shows.
I guess you could say I take slow-fashion seriously… and while I do things unconventionally (producing on demand ethically & locally in small quantities), l refuse to compromise my values. I love Manhattan’s Garment District and I am happy manufacturing in the USA –Rosie
PHOTOGRAPHER David Butterman @davidbuttermanphotographer
@rosinamae27 (personal acct)